As one of the world’s most recognizable coffee brands, Juan Valdez needed a digital presence that balanced cultural heritage with e-commerce efficiency. Our goal was to translate the rich, Colombian heritage of Juan Valdez into a high-performance e-commerce presence tailored for the North American consumer.

The legacy site suffered from a cluttered interface and a rigid checkout process, which led to high drop-off rates among younger, mobile-first coffee drinkers. Despite the tight timeline and complex organizational structure, we launched a premium D2C experience that successfully introduced Juan Valdez to the American market.

On-Time Delivery: Met the 4-month launch window with a fully responsive, e-commerce-ready site.

Stakeholder Satisfaction: Met the goals between two corporate cultures to create a unified brand voice in the United States.